INDIAN COUNTRY’S HANDICRAFT sector provides employment to a vast segment of craft persons in rural and semi urban areas and generates substantial foreign exchange for the country, while preserving its cultural heritage. Here are some of its features
Primarily pursued in the rural areas, this space covers almost all states of the country with a plethora of products being brought out, right from paintings to puppets, from decorative items to apparels such as shawls and dupattas and much more.
Handmade products comprise of handicrafts and textiles are merely a part of the bigger picture. As a matter of fact, the hand-based category is extremely extensive and includes myriad skills, such as gold designing, creation of customized luxury products like leather articles, cosmetics, metal-crafted items and much more. Here’s a brief look at what this segment essentially looks like
Jewellery: Gold Crafting and Diamond Cutting
Health and Wellness: Gold Crafting and Diamond Cutting
Health and Wellness: Traditional Healing, Essential Oils, Medicinal Cosmetics, Environments such as wellness centres
Home Furnishings and Décor: Handmade Furniture, Upholstery and Architectural Finishes
Luxury Products: Cosmetics, Metal Crafts, Perfumes, Bags, Accessories innumerable art forms that brim in the rural segments of the nation, the underlying opportunities in this segment are immense.
The need of the hour is to tap these opportunities in a way that not only helps the sector get organized but also that the designers, makers, the buyers as well as the convenors, can all be brought together on one platform.
In this regard, what is truly needed is an innovative solution, which can help the designers bring forth unique and customized designs every single time. Here, it isn’t just the convergence of various stakeholders but also the initiation of a dialogue between them that leads to collaborative efforts, is what will bring about the much-desired revolution.
Optimal marketing effects for the handmade products also need to be taken up to a larger scale, where everyone, right from the industry stalwarts to the layman can come to know and recognize the offerings of the industry and enter into collaborations or make direct purchases as and when required.